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Booking Q1 2027

Problem solvers, by design.

34.0633° N, 117.6509° W

Problem solvers, by design.

Booking Q1 2027

LinkPier

Client: Stepmade venture
Built: Venture, platform, website, brand
Industry: Real estate, first
Year: 2024–2025

LinkPier is our own venture: a link-in-bio platform for real estate agents. Agents were sending Instagram followers to a generic list of links. LinkPier gives them one page with listings, sales, reviews and a form that qualifies the lead, plus the desk behind it. Designed, built and backed by Stepmade.

LinkPier homepage: Everything a client needs to choose you, at one link.

10: Sections built for real estate
6 × 7: Looks and palettes, so every page stays on brand
5: Steps in the first-visit tour
15: Edge states designed before launch

Website^.01

The site sells the page with the page. Every screen is the real product, rendered for Elise, an agent we made up.

Every way in, from Instagram to a yard sign, leads to the same agent page and a new enquiry — Claim, paste, share. Every way in opens the same page, and every lead knows which sign it came from

LinkPier compared with a link in bio and an agent website — A link list collects clicks. LinkPier collects clients. One plan, priced against a single commission

One plan at $19 a month with founding seats — A link list collects clicks. LinkPier collects clients. One plan, priced against a single commission

The page^.02

What a client sees: the agent, their listings, recent sales, reviews and a form that asks what they want and when.

Agent listings on a phone — Profile, listings, recent sales, reviews, and a contact form that qualifies the lead

The section list beside a live preview of the agent page — Sections built for the job, not a list of links

Six finished looks for the same agent page — Six looks and seven palettes. Guardrails, not a blank canvas

Platform^.03

A dashboard for the agent, a console for us, and every state in between.

The agent's dashboard home — The agent’s home: what needs them, this week’s traffic, and their link

Tour step 1: This is your link — A five-step tour on the first visit, then it gets out of the way

Tour step 2: Enquiries land in Leads — A five-step tour on the first visit, then it gets out of the way

Site analytics in the operator console — Our console: site analytics with no cookies, and every account on one page

An agent's account in the operator console — Our console: site analytics with no cookies, and every account on one page

Not found — Fifteen states nobody asks for: not found, offline, down for an update, and twelve more

Offline in the dashboard — Fifteen states nobody asks for: not found, offline, down for an update, and twelve more

LinkPier information architecture — Information architecture: marketing, sign up, onboarding, dashboard, agent pages and the console

Brand^.04

A plain wordmark, an L with one orange dot, and a dawn sky over the coast.

LinkPier mark on navy — The mark, navy for the favicon and white for light grounds, and the palette

LinkPier mark on white — The mark, navy for the favicon and white for light grounds, and the palette

LinkedIn cover: Everything a client needs to choose you, at one link — LinkedIn cover

The wordmark, signed “designed, built and backed by Stepmade”

Up next — .02

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